Sending Email In Bulk: Are You Opt In?

Sending email to market products and services or just to share information has become very popular. With companies sending emails left, right and center, the problem of bulk mail has risen immensely. Users have become smart; they either unsubscribe or just let your mails pass off as spam. Now you wouldn’t want that to happen to your email, would you?

This is where the opt in mail service comes in handy. When a user agrees to receive emails, advertisements and information, the email becomes opt in. This ensures that your mail isn’t gobbled up by spam filters or treated as unwanted. Sending email when you are opt in gives you that added advantage of being welcomed by users. Users will generally consent to accepting mails on particular topics. Some agree to receive business news letters, others coupons for particular services, while some may consent to receiving messages announcing new products or sales events being sent to them. Sending emails to users who are interested in reading up on a particular subject is obviously a better idea than bulk mailing.

The fact that opt in emails are better has been established. But before sending email, especially bulk email, you should know how the opting in is done. In order for an email to be opt in, the user must click on a link provided. After clicking on this link, the user must further register. At times, he may even be required to confirm his email address and other personal details. Once this is done, he gets added to a list of users who wish to receive emails on select topics. Sending emails to any user on such a list would be making use of the opt in service.

Just like users can opt in, they can also opt out any time. This means, if at any time, consumers feel that emails on a certain issue are unwanted, they may discontinue them. All that they need to do is opt out by clicking on the opting out link provided.

First and foremost opt in services help in sending emails to only those users who wish to receive and read them. Thus, sending email to such individuals betters your chances of promoting your product as interest in the topic is already kindled. Also, you can do away with the expenses incurred in direct mailing. The results of sending email to users on the opt in list are found to be much better than sending random bulk mailing. At times, you may need to pay for opt in mail services. Despite the fee charged by such services, the return on your investment is higher. This is because you save on stationery, postage and even in making an impact. You also avoid any legal hassles and steer clear of sending email that is unsolicited.

Compiling such a list takes time and effort. Therefore, firms may not want to share their opt in lists with you. Instead, they would insist on sending emails on your behalf.