How Many Emails to Send Each Month

How many emails can be sent in a month? Well there is not a definite answer to this question. People who think otherwise are kidding themselves. Managing email frequency is a real challenge. However, companies have understood how valuable Internet marketing can be. You should be able to find out what is the best frequency for your emails. If you send emails too infrequently, then your clients might forget the products or services you are advertising. If you send emails too often then they might get annoyed and withdraw from your mailing list.

Well, to start with you can try and assess the effect your email marketing campaign is having on your activity levels. The easiest and most recommended way to do this is to take into consideration the aggregate open and click rates. You need to first find out how many of your subscribers are receiving more emails than the number you have set as your benchmark and how many of your subscribers are receiving less. You should also look at how many people actually open your emails and conduct transactions of some kind with you.

You can formulate a contact strategy that will help you to decide the minimum and maximum frequency of content and offers you send. You can also test and find out what email frequency best suits you. If sending emails on a monthly basis is too infrequent, then there is a chance that it might affect your overall sales. You can stop sending emails, or send fewer emails, to those clients who are not exactly responding in the way you want them to. In such a case, the idea of sending emails to them should be to engage them more often by sending fewer emails. In normal circumstances, companies test sending out less emails to customers who don’t respond frequently. The key is that you should be able to strike a balance.

Companies also test to see if they can send more mails to people whose responses are not that frequent. In such cases your clients might come out and say that they do not want too many emails. If that is the case, you should respect it. They might still let an email pass on one or two occasions. However, they may not be so kind all the time. Sending emails must not affect your budget, nor should it create an uproar among your subscribers, in the form of spam complaints against you.

The other thing you should keep an eye out for is the reasons customers give you when they opt out of your mailing list. If you pay close attention to that then you will find valuable tips to improve the quality and frequency of the emails that you send. Never forget that successful marketing campaigns depend on optimum frequency and good content. You can improve both of them over a period of time with concentrated efforts.