Email Marketing Knowledge Base: 5 Things You Should Know About Getting Permission
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Acquiring permission from prospective clients for sending them your emails is a very difficult task. Nonetheless, nothing can undermine its importance. To gain the permission from your customers, you have to convince them about your trustworthiness. You should also convince them about how much they stand to gain out of your email campaign. Here are a few things you need to know about getting permission from your subscribers.
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Give them a freebie in exchange for their email address
These days, people will not divulge their email addresses simply because you’ve got plans of sending them promotional emails. You ought to give them a good reason to sign-up for your campaign. Some companies offer lucky draws or discount coupons and offers. You can also offer a free e-book or a free trial of your own products or services. In most cases, people like to get something for free. So you can tell them that you will need their email address or other contact information to send the freebie across.
Include an unsubscribe link
An unsubscribe link is a great credibility booster. When you include one in your emails, your clients will think that you are not a spammer but a genuine businessperson. Inclusion of an unsubscribe link is also necessary as per the CAN SPAM act. Once they hit the unsubscribe link, don’t send them any more emails. Last, make sure the link is placed at the top of the email where your customers will be able to see it.
Have a comprehensive privacy policy
Most users worry about the possible compromise of their privacy. This means, they are afraid that you may give away their email address to some other company, without informing them. This is why they don’t give permission to receive promotional emails. Convince them that you don’t have any plans of letting other companies have their addresses. The best way to do this is to have a clear privacy policy. Upload it on your website and include it in your emails as well. Make sure your customers can spot it easily.
Offline methods
Most users worry about the possible compromise of their privacy. This means, they are afraid that you may give away their email address to some other company, without informing them. This is why they don’t give permission to receive promotional emails. Convince them that you don’t have any plans of letting other companies have their addresses. The best way to do this is to have a clear privacy policy. Upload it on your website and include it in your emails as well. Make sure your customers can spot it easily.
Direct request
If you run a retail outlet and have online presence, you can ask your clients if they would like to hear from you on a regular basis. Include a checkbox in the purchase process, which they can click while they make a purchase. If not that, you can ask them for permission once their purchase is complete. For this, place the checkbox on the purchase confirmation page.
Once you have their permission, send emails to your clients on a regular basis. Whatever promises you’ve made to your clients, try and stick to them. With time they will become loyal to you and look forward to hear from you. Before you start your campaign, collect some articles from an email marketing knowledge base. This will help you to conduct a very effective campaign.
