Email Marketing Knowledge Base: 4 Big Email Marketing Mistakes

Email marketing is a truly tricky business that doesn’t have a lot going in its favor. There is the weight of history that is pock marked by the practice of bulk email marketers like spammers bringing the wrath of the world against the practice of bulk email marketing. There is also the low conversion rate to contend with as more people have started migrating away from email marketing as a lucrative trade. However, all is not yet lost in this discipline as any email marketing knowledge base will tell you. These are knowledge repositories that are created by experts in the field who share their experiences with the rest of the world.

Most of the strategies to try and make it in the world of bulk email marketing center around avoiding spam filters and being interesting enough for readers to want to explore further. The concept of mass conversions from prospects to customers is, however, still a touchy subject since the rates of conversion are pretty low. There are four main aspects in where many people go wrong with bulk email marketing.

1. Not acquiring addresses legally. Any email marketing knowledge database will tell you that you cannot fall prey to the temptation of buying CDs that are filled with customer email addresses or use spider software to harvest the internet of email addresses. Both of these activities are illegal and therefore should be avoided.
2. Not understanding how spam filters work. A spam filter is a mechanism or software that analyses the content of each mail that reaches the recipient’s mailbox for spam keywords or phrases that could possibly indicate spam material being sent. Your own genuine mails could also fall under the pall of suspicion. Therefore, understand how this software works and then modified the content as necessary.
3. Not understanding CAN SPAM. This is piece of legislation from the US Congress that states the way a mail should be formed, the subject line, and the methods to send the mails. There are some additional points to note that can be seen in any email marketing knowledge base.
4.  Not maintaining databases. For all the wonderful feelings of having a huge database of email addresses, there is one aspect that you must also consider. Many of the people on your database lists may just be people who sign in and not really convertible leads.  Therefore, you must undertake weeding out of some email addresses that are of no use to the business.
   
   

Following these simple rules goes a long way to avoid being a suspect spammer. It is worth noting that there isn’t much you can do about a hypersensitive spam filter, except for ensuring that your email content does not form a mathematical pattern that is picked up by the spam filters. Remember that one false move and you could be slapped with fines and prosecution. Always test the spam ability of your content by mailing the promotional sales material to yourself. Also check for other testing methods in the email marketing knowledge base.