Email Campaign Software: Avoiding the Spam Trap

Trying to avoid your email going into the spam folder of a mailbox has indeed become a very difficult job these days. Even if your email campaign is not about selling Viagra or the latest fad, you could still end up sending your genuine sales mails into the spam folder. For all the effectiveness of spam filters in individual mailboxes or at the administrator level, the mechanism of finding spam electronically is not an accurate art. In fact, many important mails end up going into the spam folders. Sometimes even having email campaign software is not enough to avoid this problem because it is the settings at the user level that cause mails to end up being segregated in folders.

Spam filtering is performed at various levels but the basic premise of most spam filtering intelligence is learning, a kind of artificial intelligence. Each mail that is marked as spam by a user ends up tainting that mail address and related addresses into the spam folder. In addition certain IP addresses are usually identified to be spammer addresses but this is something that a genuine company does not have to worry about.

The first thing about starting an effective email campaign that one needs to bear in mind is that one should never make a message of hard sell. Picture a used car salesman barging into your home and you will understand why even if you need a car you would probably not indulge that kind of infringement. Therefore, the message of the mailer must be subtle to the point of probably just resembling and information piece. To do this even, you need to be a trusted source. Therefore, you must gain the trust of the person you are mailing by ensuring that the prospective customer has opted-in for the email you are sending. Opting-in is a process where a customer signs up to receive product information and updates from you. This address should then be stored in your email campaign server from where the information and updates can be disseminated.

At some point, you may have to look beyond your opted-in customer list and this is where you end up in the same situation again. Therefore, a business tie-up with a source that customers trust is very useful here. You can then leverage the company’s name and trust equity to avoid running into situations where your mails end up in the wrong folder. These measures go a long way into ensuring that your investment in email campaign and email campaign software is not wasted. Though there is no absolute way to prevent the possibility, the above points can reduce genuine mails ending up in the spam folders.